The Minimum Fundable Company ® Test
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The Importance of Talking to Customers

If you have a startup, the most important part of talking to customers is ... to listen! You'll gain valuable insights that will help you craft better products that your customers really want.

Showing that you have been talking to customers will help you get your startup ready for investors.


Published: 2016-05-09T11:11:00-07:00

Should You Hire a CEO for Your Startup?

You may be tempted to hire a CEO for your startup, but that decision has significant pros and cons from an investor point of view. Watch this video -- "Should You Hire a CEO for Your Startup" -- to get the investor perspective about hiring a CEO for your startup. Having a credible management team is a key step in getting your startup ready to present to investors.



Published: 2016-04-26T12:16:00-07:00

Why Startups Should Target a Fast Growing Market

Investors like startups that target a fast growing market because (1) it’s easier to pivot; (2) there’s room for multiple early entrants; and (3) there’s a higher chance of getting acquired a few years later. Watch this video for some quick details about these benefits. Targeting a fast growing market is one way to make your startup attractive to investors.


Published: 2016-04-17T21:18:00-07:00

Why Investors Like Recurring Revenue Models

Investors like recurring revenue models because they are predictable, they usually generate a higher Customer Lifetime Value, and they lead to higher acquisition valuations. Watch this video for some quick details about these advantages. Having a recurring revenue model (if appropriate for your business strategy) is a key step in getting your startup ready to present to investors.


Published: 2016-04-11T11:07:00-07:00

Sustainable Competitive Advantages for a Startup

Focus on your product differentiation – and demonstrate some “hustle” – to show investors and others how your startup business can compete in the marketplace. Watch this video for some quick details about finding a competitive edge for your startup.

Having a credible story about your competitive advantages is a key step in getting your startup ready to present to investors.



Published: 2016-04-04T08:50:00-07:00